Iron Grip
The IronGrip logo was built on intentional shape psychology to reflect both the power and inclusivity of Brazilian Jiu Jitsu.
The core structure forms a hidden “G,ˮ representing growth, grip, and grounded control— three principles central to the sport. The bold geometric angles communicate strength, stability, and resilience, while the sweeping internal curve introduces movement and flow, echoing the technical fluidity of grappling.
The square-based version was originally developed to symbolize a solid, unbreakable foundation; however, the final triangle form aligns even more closely with Jiu Jitsuʼs philosophy. The result is a mark that feels robust and commanding, yet open and welcoming, capturing Iron Gripʼs mission to build confidence, community, and continuous improvement for practitioners of all ages and levels.
